Yuga Labs Files for Trademark for Beverage Themed on Metauniverse Project “Otherside”

03/05/2023 12:41 • Metaverse Matters • 144 views

On March 5, according to the information disclosed by the United States Patent Office, Yuga Labs has applied for a trademark for the beverage with the theme of its metauniverse project “Otherside”.

Yuga Labs has applied for a trademark for the “Otherside” theme drink

Interpret the above information:

Yuga Labs, the company behind the emerging metauniverse project “Otherside,” filed for a trademark for a beverage with the same name on March 5th. The United States Patent Office disclosed the information, indicating that Yuga Labs intends to use the name “Otherside” for a drink in the future.

This move by Yuga Labs is significant because it shows the company’s expansive vision for its metauniverse project. Not only is it creating a virtual world where users can engage in various activities, but it also aims to establish a tangible presence in the real world through its beverage line. This strategy is not entirely new, as other companies have done the same, such as Coca-Cola’s partnership with the gaming brand League of Legends. However, for Yuga Labs, it’s a vital step in creating a cohesive brand and a compelling metauniverse experience.

The trademark application for “Otherside” hints at the possibility of a new type of marketing campaign for the metauniverse project. It’s possible that the beverage will be offered primarily in virtual form within “Otherside” and via real-life promotions at events and possibly retail locations. Yuga Labs could use the drink as a unique element within the metauniverse, promoting it as a fun and refreshing way to engage with the brand.

It’s worth noting that trademarking a beverage name is no easy task, considering how crowded the market is. However, Yuga Labs seems to have a solid plan in place and is taking the necessary steps to protect its intellectual property. The trademark application is an indication that Yuga Labs is confident in the potential success of its metauniverse project and the beverage line.

To summarize, Yuga Labs is seeking to expand its metauniverse project beyond the virtual world by creating a beverage brand named “Otherside.” By filing for a trademark for the name, the company is taking a necessary step to protect its intellectual property and indicates its vision for a cohesive and immersive metauniverse experience. This move could also signify an upcoming marketing campaign for the metauniverse project, utilizing the beverage as a unique and refreshing way to engage with the brand.

Overall, Yuga Labs’ decision to trademark “Otherside” shows its commitment to creating not only a virtual world but also a real-world presence. It’s a sign of the company’s confidence in the potential of its metauniverse project and a bold move to stand out in a crowded market.

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