Blockchain Games Lose Steam with Lower Daily Active User and New User Counts

02/14/2023 06:50 • Metaverse Matters • 153 views

On February 14, Messari reported that since October, the number of daily active users of blockchain games has decreased by 30% and the number of new users has decreased by 34%.

Report: The number of daily active users of chain travel has dropped by 30% since October

Interpret the above information:

Blockchain-based gaming, which exploded in popularity last year, is showing signs of waning interest as the number of daily active users (DAU) declines by 30%. According to a report by crypto market data provider, Messari, the number of new users has also decreased by 34% since October 2020. As blockchain games have become more commonplace, player retention and user acquisition have become major challenges for these platforms.

Blockchain games are hailed as the future of gaming because of their decentralized nature which allows users to earn cryptocurrencies and tokens while playing. However, unlike traditional games, players require a level of industry knowledge to navigate the blockchain and crypto ecosystem, and this may be why they are failing to attract and retain new players. The learning curve has also led to user abandonment and mistrust, with players feeling unsafe in the ecosystem.

The decrease in DAUs and new users can be attributed to several factors, including increased competition from traditional online gaming, a lack of new titles, and the volatility of cryptocurrency prices. Many of the newer and popular blockchain games also require high computing power, limiting access to players who are not equipped with the right gaming hardware. Additionally, transaction costs and long wait times have led to user frustration, and this has further contributed to the decline of blockchain gaming.

Developers of blockchain games will need to consider ways to address these challenges if they want to shore up their user base. For instance, they can look into enhancing game mechanics and incentives to retain existing users and attract new ones. Also, developers may consider lowering transaction fees to make their games more affordable to play. Additionally, collaborations with popular traditional game developers to bring blockchain elements to mainstream games would help introduce blockchain gaming to a wider audience.

In conclusion, the decrease in DAUs and new users in blockchain gaming highlights the need for innovation and creativity in the industry. Developers of blockchain games must focus on creating games that not only offer a unique gaming experience but also appeal to a wider audience. Collaboration with traditional game developers and lowering transaction fees are key steps to ensure the longevity of the blockchain gaming industry.

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Blockchain Games Lose Steam with Lower Daily Active User and New User Counts

Report: The number of daily active users of chain travel has dropped by 30% since October

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