Animoca Brands Japan Picks Up Passion Labs

02/24/2023 09:22 • Tech Ticker • 153 views

On February 24, Animoca Brands Japan announced that it had invested in Passion Labs, a platform that provides customer experience and community participation tools, aimed at giving users data ownership and helping brands build communities.

Animoca Brands Japan announced its investment in Passion Labs

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In today’s world, customer experience and community participation have become some of the most important aspects for companies to consider when building brand loyalty. This is why Animoca Brands Japan, a global leader in gaming and blockchain technology, has recently invested in Passion Labs, a platform that provides tools and data ownership to help brands build communities.

Passion Labs has developed a unique platform that allows users to take control of their data, giving them the power to choose who they want to share it with. This approach has gained significant traction in recent years as consumers become more concerned about their data privacy. By putting control in the hands of users, Passion Labs is driving a new wave of loyalty and customer retention.

Aside from realizing data ownership, Passion Labs’ platform also focuses on building strong brand communities. They provide user-friendly tools for creating engaging content, organizing events, strengthening customer relationships, and, most importantly, fostering conversations between consumers and brands. Such features encourage users to stay invested in brands and provide feedback which, in turn, allows brands to adapt and deliver better products or services to their customers.

The partnership between Animoca Brands Japan and Passion Labs highlights the increasing importance of community-building and data privacy in today’s market. Animoca Brands Japan’s strategic investment in Passion Labs will see the two companies work together to bring innovative solutions that address the changing needs of customers today. With the backing of a blockchain-driven gaming giant, Passion Labs can unlock opportunities to deliver even more value to brands and users.

In conclusion, customer experience and community participation are of utmost importance for brands looking to build loyalty and retention. Companies that can provide data ownership, build communities, and create engaging conversations with their customers are poised to drive the next wave of success. With Animoca Brands Japan’s investment in Passion Labs, we can expect to see even more innovative solutions coming out of this space in the near future.

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Animoca Brands Japan Picks Up Passion Labs

Animoca Brands Japan announced its investment in Passion Labs

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