PwC Report Predicts Rapid Growth of Commercial Applications in Metauniverse by 2023

02/28/2023 08:43 • Blockchain Buzz • 148 views

It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not fully entered the golden age, the underlying construction, industry rules and application scenarios are in the process of formation, and it is estimated that the next three to five years will enter a period of rapid growth. According to the survey of PricewaterhouseCoopers, commercial applications will occupy the leading position in the application scenario of the yuan universe in 2023. The business leaders interviewed said that the most likely application they would explore is “induction and training” (42% of respondents mentioned this), and the second is “interacting with colleagues” and “creating virtual content for customers”, with 36% of respondents choosing both. In 2022, most of the topics about the metauniverse will focus on consumers, especially young consumers, such as games, virtual experience or shopping with cryptocurrency and other digital assets. These activities will continue to grow in 2023.

PricewaterhouseCoopers released the 2023 yuan universe outlook: it is expected that the next three to five years will enter a period of rapid growth

Interpret the above information:

PricewaterhouseCoopers (PwC) recently released its 2023 Universe Outlook, which highlights the ongoing formation of the metauniverse and predicts a period of rapid growth in the next three to five years. Although the metauniverse is not yet in its golden age, its underlying construction, industry rules, and application scenarios are taking shape. According to the PwC survey, commercial applications are set to dominate the application scenario of the metauniverse by 2023.

The report revealed that most business leaders interviewed are looking to explore “induction and training” as their most likely application for the metauniverse, with 42% of respondents referring to it. The second most popular choices were “interacting with colleagues” and “creating virtual content for customers”, with both options chosen by 36% of the respondents. This indicates that the metauniverse is likely to emerge as a significant tool for training, collaboration, and communication for leading firms in the coming years.

The report further states that most of the topics related to the metauniverse in 2022 would focus on consumers, particularly young consumers. Activities such as games, virtual experiences, and shopping with cryptocurrency and other digital assets will continue to grow in popularity, setting the stage for more significant commercial applications in the years to come.

In conclusion, the PwC report provides a compelling insight into the growth potential of the metauniverse in the coming years. As more businesses invest in the technology and develop customised applications, the metauniverse is expected to cater to a range of industry requirements. The metauniverse is also believed to revolutionise consumer engagement, particularly for young consumers. Therefore, leading business organisations need to prepare themselves for the era of the metauniverse, which is set to be a significant game-changer in the digital landscape.

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