Emerging consumer disputes in new consumption hotspots in 2022
According to the report, the State Administration of Market Supervision issued the document \”Ten Characteristics of Consumer Complaints and Reports in 2022\”, in
According to the report, the State Administration of Market Supervision issued the document “Ten Characteristics of Consumer Complaints and Reports in 2022”, in which the sixth characteristic of “new consumption hotspots are emerging constantly, accompanied by rising consumer disputes” mentioned that in 2022, the problems of new models such as digital collections (NFT) are on the rise, the regulatory difficulty is increasing, and the relevant appeals are 59700 (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price increases Collect high service charges, arbitrarily block consumer accounts, etc. Under the “blind box” craze, consumer demands reached 41400, up 61.72% year on year. IP cross-border co-branded products set off a rush to buy, with 38100 related appeals, an increase of 66.96% year on year. Some businesses took the opportunity to raise prices, but the problems of uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service were prominent.
The State Administration of Market Supervision: It will be more difficult to supervise new models such as digital collections in 2022
Analysis based on this information:
The State Administration of Market Supervision has released a report titled “Ten Characteristics of Consumer Complaints and Reports in 2022” which highlights issues related to emerging consumer disputes in new consumption hotspots. The sixth characteristic of the report mentions that new models such as digital collections are facing regulatory difficulties and have led to rising consumer disputes.
Digital collections, also known as NFTs (non-fungible tokens), have seen a surge in popularity in recent years with the rise of cryptocurrency. However, the report suggests that the regulatory environment for digital collections is becoming increasingly complex and difficult. This has led to a significant increase in consumer appeals related to non-delivery, non-refund, malicious price increases, high service charges, and account blocking. In 2022, there were 59700 appeals related to digital collections, which is a significant increase from only 198 appeals in the previous year.
Another emerging consumption hotspot highlighted in the report is the blind box craze. The blind box is a type of mystery box where the buyer does not know its contents. This type of product has become increasingly popular in recent years, with consumer demands reaching 41400, up 61.72% year on year. However, the report warns that businesses may take advantage of this craze to raise prices, leading to disputes related to uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service.
Finally, the report highlights the increasing popularity of cross-border co-branded products, especially those related to entertainment intellectual property (IP). In 2022, there were 38100 related appeals, an increase of 66.96% year on year. However, similar to the blind box craze, businesses may take advantage of this trend to raise prices, leading to consumer disputes related to the issues of uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service.
In conclusion, the report suggests that emerging consumption hotspots are leading to rising consumer disputes in 2022. The regulatory environment for new models such as digital collections is complex and difficult, leading to a surge in consumer appeals. Businesses need to be aware of these emerging trends and take steps to address the issues related to uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service.
Overall, the report is a warning to regulators, businesses, and consumers that emerging hotspots in the market can lead to significant challenges and complexities that need to be addressed appropriately.
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