Maotai and NetEase’s Xun Feng Yuan Universe: Bridging the Virtual and Real

03/11/2023 10:18 • Tech Ticker • 127 views

On March 11, it was reported that Maotai and NetEase jointly launched the “Xun Feng Yuan Universe”, which was launched on January 1 this year, aiming to implement the principle of consumption Yuan Universe combining virtual and real. It is reported that Xunfeng Yuanuniverse has opened the exercise of physical rights and interests of digital collections. Users across the country “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” in the Yuanuniverse, and pick up physical liquor from thousands of offline stores in Maotai with digital collections.

Maotai cooperates with Netease to launch “Xunfengyuan Universe”, with nearly 3 million registered people

Analysis based on this information:

On March 11, the partnership between Maotai and NetEase made headlines as they launched the “Xun Feng Yuan Universe”. This joint venture aims to bridge the virtual and real world by implementing the principle of consumption through virtual and real means. The Xun Feng Yuan Universe was launched on January 1, 2021, and has since opened the exercise of physical rights and interests of digital collections. This means that users across China can “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” using the platform, and redeem physical liquor from thousands of offline stores in Maotai.

This partnership between Maotai and NetEase highlights the increasing importance of bridging the virtual and real world to enhance consumer experiences. Through the Xun Feng Yuan Universe, users can participate in virtual activities while gaining access to tangible rewards. This cuts across age and geographic boundaries, making the platform accessible to a diverse range of consumers.

The Xun Feng Yuan Universe also demonstrates the increasing importance of digital collections in online platforms as it taps into the emerging trend of non-fungible tokens (NFTs). NFTs are unique digital assets that represent ownership of a virtual object, and they have gained popularity in recent years, especially in the gaming industry. The Xun Feng Yuan Universe leverages this trend by allowing users to “brew” digital collections of Moutai liquor and redeem them for physical liquor in a seamless process. This shows the potential use of NFTs in marketing campaigns as it offers a unique way to engage customers.

Overall, Maotai and NetEase have successfully launched a platform that bridges the virtual and real worlds through digital collections. The Xun Feng Yuan Universe enables users to participate in virtual activities and earn physical rewards in a seamless process, offering a unique way to enhance consumer experiences. This partnership demonstrates the potential of NFTs in marketing campaigns and highlights their increasing importance in online platforms.

In conclusion, Maotai and NetEase’s Xun Feng Yuan Universe is an innovative platform that highlights the importance of bridging the virtual and real worlds in enhancing consumer experiences. Its use of NFTs is a unique way to engage customers and highlights the emerging trend in digital collections. Its success represents the potential of NFTs in marketing campaigns and offers a new way for businesses to connect with consumers.

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