Bakkt Shifts Focus from Personal Applications to B2B Solutions

02/13/2023 13:52 • Blockchain Buzz • 126 views

On February 13, the digital asset platform Bakkt announced that its personal applications will be discontinued on March 16. In the future, it will focus on its B2B technology solutions, that is, providing cryptocurrency and loyalty solutions for enterprise customers through SaaS and API solutions on the security and compliance platform. Current Bakkt App users will retain access to all cryptocurrencies and cash on the Bakkt platform. Users will still be able to view cryptocurrency balances and access cryptocurrency transaction reports for tax purposes.

Bakkt’s personal app will be out of service on March 16

Interpret the above information:

The digital asset platform Bakkt has recently announced that it will discontinue its personal applications by March 16, 2021, and instead focus on B2B technology solutions. This marks a shift in their business strategy to cater to enterprise customers by providing cryptocurrency and loyalty solutions on their security and compliance platform through SaaS and API solutions.

Bakkt’s move to focus on B2B solutions indicates a change in its mission to become a leader in the digital asset industry, with the aim of becoming the trusted provider for businesses looking to invest in cryptocurrencies. By providing secure and compliant solutions for their clients, Bakkt is positioning itself as a reliable partner for enterprise-level investments in digital assets.

Existing users of Bakkt’s personal applications will not be affected by the shift in focus. They will still have access to their cryptocurrency and cash on the Bakkt platform, along with the ability to view their balances and access transaction reports for tax purposes. The discontinuation only applies to the personal application feature, meaning that users can still enjoy the platform’s features and benefits as long as they are using it through its B2B solutions.

Bakkt’s focus on B2B technology solutions aligns with the growing trend of institutional adoption of cryptocurrencies. By catering to enterprise-level clients, Bakkt is tapping into a market with significant potential for growth. As more businesses begin to explore the potential of digital assets, solutions that cater to their specific needs will become increasingly important.

In summary, Bakkt’s decision to shift to B2B solutions highlights its commitment to becoming a trusted provider of secure and compliant cryptocurrency and loyalty solutions. Bakkt’s existing users will remain unaffected, but enterprise-level businesses will have access to new and improved features that can help them navigate the complex world of digital assets with ease.

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Bakkt Shifts Focus from Personal Applications to B2B Solutions

Bakkt’s personal app will be out of service on March 16

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