Roblox Announces Significant Changes to Community Advertising Guidelines

According to reports, the meta universe game platform Roblox has announced some significant changes to its community regarding platform advertising. Currently, advertising will be hidden from all users under the age of 13, and advertising for certain products and services will be completely prohibited. Previously, Netflix, Nike, Mattel, and other companies would promote certain special games or items on the Roblox platform, but Truth in Advertising filed a lawsuit for violating advertising regulations and “digital fraud.” It is reported that Roblox has updated its advertising prohibition list, including NFT and cryptocurrency, online dating sites, funeral homes, and by-products involving animals and insects. （list23）

Roblox adjusted advertising policy, involving cryptocurrency and NFT

As per recent reports, the popular meta universe game platform, Roblox, has made some notable changes to its community advertising policy. These changes aim to ensure a safe and responsible advertising environment for its young user base. In this article, we will take a closer look at the new Roblox community advertising guidelines.

Overview of the New Advertising Guidelines

Roblox has made it clear that advertising on its platform should comply with all applicable laws and regulations, as well as the company’s internal policies. These guidelines are designed to protect Roblox users, particularly those who are under 13 years of age.
According to the new policy, advertising targeted at or visible to users under the age of 13 will be automatically hidden. Moreover, certain types of ads will be prohibited on the platform, including promotion of online dating sites, by-products from animals and insects, funeral homes, NFTs, and cryptocurrency.

Background of Changes

Roblox’s advertising policy revamp comes following a lawsuit filed against the company by Truth in Advertising. The lawsuit alleged that Roblox had violated advertising regulations and committed digital fraud. Companies like Netflix, Mattel, and Nike were accused of advertising to Roblox users in a manner that misleads or deceives users.
To prevent such practices and better protect its users, Roblox updated its advertising guidelines.

Prohibited Ads

One of the main changes to the advertising policy involves the prohibition of certain types of ads. These include advertisements for NFT and cryptocurrency, online dating sites, funerals, and products that involve animals and insects.
NFT standing for Non-Fungible Tokens is a recent trend in the blockchain space that has not only attracted attention but severe scrutiny as well. Criticism of these tokens is steeped in environmental concerns, especially when it comes to the energy costs of generating and trading them. By announcing it’s not allowing such ads, Roblox is taking a step in the right direction.
Another banned type of advertising is online dating sites. This prohibition is in line with the company’s commitment to ensuring the safety of its young user base. The platform’s increased popularity among younger users had led to concerns about potential grooming or malicious activities.
By-products involving animals and insects are also off-limits. These products might be regarded as promoting animal cruelty, and thus, their promotion on the platform is considered inappropriate.

Conclusion

Roblox’s updated advertising guidelines are a welcome change that prioritizes the safety of young Roblox users. The company’s clear ban on specific types of advertising serves to further protect young users from malicious content and ensure that ads comply with all applicable laws and regulations.
As a responsible gaming platform hosting one of the largest user bases globally, Roblox is setting an example for others to follow.

FAQs

Q1) Why has Roblox prohibited ads involving NFTs and cryptocurrencies?
Ans: Roblox prohibited NFT and cryptocurrency ads to ensure that all advertising on the platform complies with applicable laws and regulations. Additionally, concerns over the environmental impact of this new blockchain technology were also considered.
Q2) Are all kinds of funeral home ads prohibited on the Roblox platform?
Ans: Yes, all funeral home ads are now prohibited on the Roblox platform.
Q3) Why has Roblox hidden all advertising from users under 13?
Ans: Roblox is committed to protecting its young user base. Hiding all advertising for users under 13 aims to protect these young users from inappropriate or harmful content.