Calbee Snack Company Set to Launch New Promotional Campaign with NFTs on Astar Blockchain

04/11/2023 02:43 • NFT Newsflash • 119 views

According to reports, Japanese snack company Calbee will release NFTs on the Astar blockchain as part of a new promotional campaign. The game requires players to fold it in a very special way, similar to origami, according to the instructions printed on the packaging, and then scan it for confirmation using Calbee’s smartphone application Lbee Program. （Chainwire）

Japanese snack company Calbee to release NFT on Astar blockchain

Calbee, a Japanese snack company, is set to release NFTs on the Astar blockchain as part of a new promotional campaign. The NFTs will be used to reward game players who fold their snack packaging in a unique way, similar to origami, according to instructions printed on the packaging.

What are NFTs?

NFTs, or non-fungible tokens, are digital assets that are unique and cannot be duplicated. They are stored on a blockchain, which provides a secure and transparent record of ownership. NFTs are used in various industries, including art, music, and gaming.

How will Calbee use NFTs in their promotional campaign?

Calbee will use NFTs to reward game players who participate in the promotional campaign by folding their snack packaging in a unique and specific way, following instructions printed on the packaging. To participate, players will need to use Calbee’s smartphone application, Lbee Program, to scan their completed origami snack packaging for confirmation.

What is the Astar blockchain?

The Astar blockchain is a blockchain platform that operates on the Cosmos Network. It is designed to offer high levels of scalability and interoperability, making it an ideal choice for developers looking to build blockchain-based applications.

Key Takeaways

– Calbee is set to release NFTs on the Astar blockchain as part of a new promotional campaign.
– Game players will be rewarded with NFTs for folding their snack packaging in a unique and specific way, according to instructions printed on the packaging.
– Calbee’s smartphone application, Lbee Program, will be used to confirm the completion of the origami-like folding task.
– The Astar blockchain is a secure and scalable blockchain platform that will host Calbee’s NFTs.
In conclusion, Calbee’s use of NFTs in their promotional campaign is a unique and innovative way to engage with their customers. By rewarding players for completing a task that involves their snack packaging, Calbee is able to showcase their product while also promoting the use of blockchain technology. This will undoubtedly attract a new audience and expand the reach of their brand.
**FAQs**
1. How do I participate in Calbee’s NFT promotional campaign?
– To participate, you will need to follow instructions printed on Calbee’s snack packaging and use their smartphone application, Lbee Program, to confirm the completion of the task.
2. What is an NFT?
– An NFT is a unique digital asset that is stored on a blockchain and cannot be duplicated.
3. What is the Astar blockchain?
– The Astar blockchain is a blockchain platform that provides high levels of scalability and interoperability, making it an ideal choice for developers looking to build blockchain-based applications.
**Keywords:** Calbee, NFTs, Astar blockchain, origami, promotional campaign, Lbee Program.

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