Expanding Consumption Through E-commerce Live Streaming: Measures Issued by Zhejiang Provincial Government

On April 20th, the General Office of the Zhejiang Provincial Government recently issued several measures to further expand consumption and promote high-quality development, supporting the development of e-commerce live streaming. Seize the rapid development opportunities of e-commerce live streaming, develop new formats and models such as digital human virtual anchors and new consumer scenarios in the metaverse. Develop the mode of “cross-border e-commerce+live broadcast”, build a cross-border bonded warehouse live broadcast Advanced Business Park base, and hold bonded warehouse live broadcast with goods and other activities. Organize a provincial e-commerce live broadcast competition and carry out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity. Promote the development of e-commerce live streaming bases and public live streaming rooms, and add 300 e-commerce live streaming style “Gongfu Workshops” in 2023.

Zhejiang: Developing new formats and models such as digital human virtual anchors and new consumption scenarios in the metaverse

The General Office of the Zhejiang Provincial Government recently issued a set of comprehensive measures designed to further expand consumption and promote high-quality development in the region. The measures include a strong emphasis on supporting and developing e-commerce live streaming, harnessing the rapid development opportunities within this dynamic industry.

Overview of the Measures

The measures issued by the Zhejiang Provincial Government include a wide range of initiatives aimed at supporting and expanding the e-commerce live streaming industry in the region. Key highlights of the measures include:
– Encouraging the development of new formats and models, such as digital human virtual anchors and new consumer scenarios in the metaverse, to expand the scope and impact of e-commerce live streaming.
– Promoting the mode of “cross-border e-commerce+live broadcast”, building a cross-border bonded warehouse live broadcast Advanced Business Park base, and holding bonded warehouse live broadcasts with goods and other activities to facilitate cross-border trade.
– Organizing a provincial e-commerce live broadcast competition and carrying out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity to promote wider awareness of e-commerce live streaming among consumers and businesses alike.
– Supporting the development of e-commerce live streaming bases and public live streaming rooms, and adding 300 e-commerce live streaming style “Gongfu Workshops” in 2023 to nurture and promote local talent within the industry.

Seizing the Opportunities in E-commerce Live Streaming

The Zhejiang Provincial Government’s measures aim to support and expand the e-commerce live streaming industry by tapping into the rapid growth and development opportunities that exist within this space. With increasing numbers of consumers turning to e-commerce platforms for shopping and engagement, e-commerce live streaming provides a powerful tool for businesses to connect with and attract customers.
One key area of focus for the Zhejiang Provincial Government is the development of digital human virtual anchors, which offer an innovative and engaging way for businesses to promote their products and services through live streaming. These virtual anchors can provide a highly personalized and interactive experience for consumers, enhancing their engagement with brands and products.
Another important initiative is the promotion of cross-border e-commerce+live broadcast activities. As global trade continues to expand, there is an increasing need for businesses to be able to connect with customers across borders. Live streaming provides an effective way for businesses to showcase their products and services to overseas customers, and the development of cross-border bonded warehouse live broadcast Advanced Business Park bases can help facilitate this process.
The Zhejiang Provincial Government’s measures also aim to nurture and grow local talent within the e-commerce live streaming industry. By supporting the development of e-commerce live streaming bases, public live streaming rooms, and other such facilities, the government hopes to create a vibrant ecosystem of talent that can drive innovation and growth within the industry.

Conclusion

The measures recently issued by the Zhejiang Provincial Government represent a significant step forward in the development of the e-commerce live streaming industry in the region. By focusing on new formats and models, cross-border trade, and talent development, the government is positioning Zhejiang as a key hub for e-commerce live streaming in the years to come.

FAQs

1. What are some of the benefits of e-commerce live streaming?
– E-commerce live streaming provides businesses with a highly engaging way to connect with customers, showcase products and services, and drive sales.
2. How can businesses get involved in e-commerce live streaming?
– Businesses can get involved in e-commerce live streaming by working with platforms like Alibaba, JD.com, and Taobao, and by leveraging the power of digital human virtual anchors and other innovative technologies.
3. What kind of talent is needed for e-commerce live streaming?
– E-commerce live streaming requires a diverse range of talent, including digital marketing experts, video producers, content creators, and technical specialists.
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