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Sephora’s Limited Digital Collection-Based Membership System

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On February 22, Sephora Beauty Pass Family, the beauty shopping platform of LVMH Group, released its first digital collection in the membership day event, with…

Sephoras Limited Digital Collection-Based Membership System

On February 22, Sephora Beauty Pass Family, the beauty shopping platform of LVMH Group, released its first digital collection in the membership day event, with a limited quantity of 300000 copies. It is based on the ERC-721 protocol PFP avatar: Sephora Beauty Pass Family, which can be permanently saved as the user avatar in the Sephora membership system.

Beauty shopping platform Sephora China released PFP digital collections with a limited quantity of 300000

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Sephora, one of the world’s largest beauty retailers, has made a significant move in the beauty industry by releasing its first digital collection in the membership day event. The company launched this collection via its beauty shopping platform called Sephora Beauty Pass Family, which is owned by the LVMH Group. The collection is based on the ERC-721 protocol PFP avatar, the unique standard used for creating non-fungible tokens (NFTs) like CryptoKitties that are permanently saved as the user’s avatar in the Sephora membership system. A limited quantity of 300,000 copies has been offered to users.

This new digital collection-based system indicates that Sephora is taking digital innovation very seriously, with the beauty industry adopting digital technologies like NFTs for more marketing opportunities. With the popularity of blockchain technology, non-fungible tokens (NFTs), specifically ERC-721 protocols, have become more widespread in recent years. The Sephora Beauty Pass Family is one such blockchain-based platform that offers a unique and exclusive experience to its users, making it an excellent opportunity for beauty brands and influencers to target their desired audiences.

This Sephora offering enables beauty enthusiasts to have a digital representation of themselves to showcase their passion and interest for Sephora’s makeup products. For instance, the makeup enthusiasts can customize their beauty avatars by selecting from the latest Sephora beauty products that they can easily incorporate into their digital avatar representation. This new avatar can then be saved as a permanent avatar or digital souvenir on Sephora’s membership system.

The new membership system appears as an engaging and creative platform for beauty products that are available only at Sephora. With Sephora Beauty Pass Family, members are entitled to welcoming offers, access to Sephora’s privileged experiences, and exclusive sale opportunities. They can also receive points for purchases, among other benefits, and redeem them for available special privileges.

In conclusion, Sephora’s new digital collection-based membership system offers an amazing and unique experience for its members who are now able to benefit from a new kind of beauty collection. The PFP avatar presents an advanced and visually attractive way for beauty enthusiasts to interact with the Sephora Beauty Pass Family brand by creating their customized digital avatars. The fact that users can save them as a permanent representation on the LVMH Group’s Sephora membership system should positively impact the brand’s customer loyalty, creating a win-win situation for Sephora and its members.

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