“Boiling Silence” Shutting Down: ByteDance’s Strategic Move towards Fashion Industry

03/18/2023 16:52 • NFT Newsflash • 125 views

It is reported that according to the official announcement, “Boiling Silence”, a virtual fashion community owned by ByteDance, issued a closure announcement, saying that “because of the company’s business needs,” Boiling Silence “will stop its operations and services from April 19, 2023, and users should save the upper body image and upper body video (if any) and other information as soon as possible before that date.

ByteDance’s Virtual Fashion Community “Boiling Silence” Releases Closure Announcement

Analysis based on this information:

ByteDance, the parent company of social media giant TikTok, recently announced that it will be closing its virtual fashion community, “Boiling Silence”, by April 19, 2023. The community, which allowed users to virtually try on clothing using augmented reality technology, gained a significant following since its launch in 2019.

According to the announcement, the reason behind the closure is due to “the company’s business needs.” ByteDance did not provide any further details on what this may entail, but it can be interpreted as a strategic move towards the fashion industry.

ByteDance has been looking to expand its services beyond social media and into e-commerce. It has already started investing in e-commerce platforms and acquired Jukin Media, a company that specializes in user-generated videos, in order to create more content for social media and e-commerce.

Closing down “Boiling Silence” could mean that ByteDance is redirecting its resources towards a new e-commerce venture in the fashion industry. The virtual fashion community was not only an outlet for users to try on clothes, but also a platform for fashion brands to showcase their products. ByteDance could be planning to create a new platform that integrates social media and e-commerce, where users can interact with brands and purchase products seamlessly.

It is also worth noting that ByteDance’s move towards the fashion industry comes at a time when the pandemic has accelerated the shift towards online shopping. According to a report by McKinsey & Company, the fashion industry has seen a 20-30% rise in e-commerce since the pandemic began. ByteDance’s entry into the fashion industry could potentially disrupt the market and provide a new avenue for fashion brands to reach their customers.

In conclusion, the closure of “Boiling Silence” can be seen as a strategic move by ByteDance towards the fashion industry. The company’s resources may be redirected towards a new e-commerce venture in the fashion industry, which could potentially disrupt the market and provide a new platform for fashion brands to reach their customers. The pandemic has accelerated the shift towards online shopping, and ByteDance’s move could be the next step in the evolution of the fashion industry.

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